Sept 2019 - Dec 2019
Lead product designer
Fishola.fr

Fishola

Fishola is an app designed for sustainable fishing management in the Alpine lakes of Léman, Annecy, Bourget, and Aiguebelette. It supports local fishers and helps maintain ecological balance by promoting responsible fishing practices.

Alliotics research mobile app

Challenge

Open source mobile app

Blending traditional fishing with modern tech,
Fishola ensures sustainable practices in Alpine lakes like Lake Geneva. This app supports responsible fishing to protect and preserve these vital ecosystems."

Soon

As independent contractor I worked and participated to the open source community:
INRAE and Code lutin

My role

Goal

Product study

Envoloved amateur fishermen to inquire about species, when, where, how ?
Giving size, weight and other data to Inrae
Mobile and PWA app

Evry amateur fishermen legally m ust inquire all their fishing data, if they don’t, they would be potentially subject to be fined.
Currently, they inquire it in some notebooks provided by Inrae.
Unfortunately, most of the infos are not field, incomplete or wrong.
Also it's a huge workload for the Inrae team.

To help the research, the fishermen also can send some samples (like scales) to the Inrae.

The goal is to simplify the data with a mobile app, and offer a simplest fishing experience.
To motivate the user, we transformed the data to a personal metrics and graph to create a game challenge and progression.

Analysis

Be close to the end user

We animated several workshops to clearly define the user scenario, the must have and the personas.
It was during these workshops that we identified the needs about the user dashboard.

It helps us to synchronise the clients, the dev teams and the design to an Mvp.

Also create a road map and introduce the design methodology with iteration.   During the personas creation, we had identified that a majority of the user are not familiar with complex mobile use.

Also the design has to include the outside use scenario with some ergonomic difficulties due to the fishing activity (exemple on a boat).  We also identified a technical aspect of the product, who should also work on low or no connection issues (saving, sending the data later etc …)

Ux design

Architecture user flow

We started to create a global Architecture user flow, to identify the main scenario and the number of pages and interactions needed.
It helps us to also list the type of data and information who will be required by the user.
It was during these exercises that we thought that an onboarding, to explain to the user the goal and requirement, might be importante.

Ux research

Architecture user flow

We started to create a global Architecture user flow, to identify the main scenario and the number of pages and interactions needed.
It helps us to also list the type of data and information who will be required by the user.
It was during these exercises that we thought that an onboarding, to explain to the user the goal and requirement, might be importante.
To start the overall skeleton of the app we created a low fidelity wireframe of the main pages (identified by the architecture user flow).
Also each main scenario and interaction have been tested with users.
We made some focus groups and user tests with the regional fishing association, to be sure that the design and the app discovery fit with their needs.
The focus groups help us also to have feedback and feelings about the app, it reinforced the need to give metrics and fishing lineage to capt the users and give them the will to use the app regularly.